BRAND VALUES
COMMITMENT
We are committed to using only cruelty-free materials and here are the reasons why:
Animal Cruelty - Millions of innocent animals are killed primarily for their skin each year. Leather is not always a by-product, it is not always produced in efforts to minimise waste but because it is a highly profitable business. Besides cows and lambs, other animals such as deers, pigs, goats, cats, dogs, snakes and crocodiles are also among the victims of the leather industry.
Environmental Pollution - In order to turn animal skins into leather, a treatment called 'tanning' is required - it uses heavy chemicals as well as large quantities of water to permanently alter the protein structure of the skin to make it more durable and less susceptible to decomposition. The chemicals pollute the air, soil, rivers and groundwater which affect both human and animal population.
RESPONSIBLE PRODUCTION
Overproduction is a serious issue that is not being discussed enough. According to United States Environmental Protection Agency, around 13 million tons of clothing and footwear were produced in 2018 in the United States alone. 1.7 million tons were recycled, 2.2 million tons were incinerated with energy recovery and 9 million tones ended up in landfill.
To reduce our impact on the environment, all our items are responsibly produced - they are either made to order or produced in small batches in south east London. By producing on demand, no excess stock is generated, and each item is thoughtfully designed, and made with care.
PRODUCT & SHIPPING PACKAGING
Majority of mass manufactured fashion items including clothing, handbags and jewellery are individually packaged in clear plastic bags after production to protect them during shipment from the manufacturer to the company. These plastic bags are usually single-use, non-recyclable and non-biodegradable, and most likely end up in landfill or the ocean.
We do not want to contribute to this horrifying plastic pollution so we pack all our products in a reusable dust bag or recyclable tissue paper, and we use paper stuffing only when necessary. Furthermore, all our orders are shipped in 100% recyclable cardboard boxes or kraft padded envelopes which are filled with cushioning recycled paper fibres instead of bubble wrap. These padded envelopes are strong and tough, and can be re-used over and over again.
We encourage our customers to double check all product information before making a purchase to avoid returns which would waste resources from packaging and carbon emissions from shipping transportation.